Users' attention is captured by images.
Fear not, fellow entrepreneur!
There are ways to make your ad stand out from the digital crowd. Here are some creative strategies to hook viewers in those crucial first few seconds:
1. Start with a Bang-or a Whimsy!
First impressions count. Your ad needs to be eye-catching or intrigue the prospect right off the bat. Think bold colors, captivating visuals, or even humor if it's aligned with your brand. A close-up of a mouth-watering, very rich pastry could be what the bakery uses, for instance, whereas in the case of the travel agency, a beautiful landscape shot might do the job. Alternatively, an off-the-wall animation or unexpected sound effect will make your audience curious.
2. Speak Their Language - Quite Literally and Figuratively
Then, there's crafting the message that will actually resonate with your target audience-in other words, knowing their needs, desires, and pain points. The language should be clear and concise enough that it speaks directly to the challenges and how your product or service can help solve them. Instead of a generic "Buy Now" action call, for example, consider adding something like, "Boost Your Sales with Our Marketing Tools" or "Unlock Your Dream Vacation with 20% Off Flights."
3. Keep it Short and Sweet-Like This Blog!
Remember, their attention span is small. So, your ad message should be concise, something that can easily be derived from just a few seconds of concentration. Think of it more like a micro-pitch with the essence of your offering. Besides that, offer some special deal or discount for a limited period to attract immediate action.
4. Make it Interactive-if Applicable
With today's fast-developing world of digitization, interaction with your ad can play a major role. Maybe the addition of a quick poll, quiz, or any form of gamification in your ad would do the trick. This keeps users longer on your ad and provides an avenue for you to gather important data about their preference.
5. Leverage Social Proof-Because People Trust People
Let's be honest, good reviews and customer testimonials go a long way in building trust. Consider incorporating social proof elements into the ad: customer quotes, star ratings, or user-generated content.
Here are tips to attract the user’s attention through adverts in the shortest span of time and an effective manner. Of course, the best strategies depend on the product you will be dealing with, the target audience, and on which advertising platform.
Need assistance in making your social media ads catchy or your website search engine-friendly? Let Zest Web Solutions take care of that for you! We offer a fully inclusive Social Media Marketing and Search Engine Optimization service that is focused on increasing your online visibility and gaining new customers for your business. Let’s Talk right now. Skype us?
