Upgrading for Growth: An Uncommonly Effective Ecommerce Strategy
Key strategy for improving e-commerce: Essential for growth
The first paragraph of the transition to a digital landscape that requires frequent website updates. Core drivers that require regular eCommerce upgrades
Improved Technical Capabilities
Fast Hosting/CDNS: Upgrading the hosting infrastructure and adding CDNs can reduce load times by 50% or more. Every 1-second delay reduces conversion by more than 20%. New hosting technologies provide the autoscaling capabilities necessary to deal with traffic spikes.
Enhanced security: E-commerce sites handle sensitive customer payment information. Patches, upgrades and integrations with fraud prevention modules should be applied regularly to maintain PCI compliance and prevent data breaches. Marketers are blamed for neglecting safety and jeopardizing brand reputation.
Customized code: Legacy code leads to delayed performance and problems in the long run. The remixed code speeds up the front and back of the site, improves SEO and adds the ability to add new features. Code optimization must continue.
New API/Integration Emerging tools for analytics, video integration, and custom reporting require modern API and JavaScript support for seamless integration.
Elevating User Experiences
Mobile Responsiveness With over 50% of eCommerce traffic now coming from mobile devices, mobile-optimized and fast mobile pages are essential. Fully automated sites designed for a variety of device sizes connect with audiences.
Intuitive navigation Simplified site menus, intuitive taxonomy, and navigation reduce bounce rates. Smart auto-complete search bars enhance on-site discovery. Personalized site content feeds based on transaction history make it easy to reproduce customer experiences.
The personalization recommendation engine combines individual browsing behavior to identify relevant content. Features such as virtual try-ons for makeup/apparel and smart bundles based on prior purchases provide personalized experiences that increase average order values.
Expanded Functionality
flexible Fulfillment Integrations with shipper APIs such as UPS, FedEx, USPS, and hyperlocal delivery partners allow for dynamic processes from purchasing online pick up in-store to 1-hour delivery. Flexibility is key.
Emerging payment methods Supporting alternative payments such as Apple/Google Pay, PayPal, Amazon Pay, and cryptocurrencies addresses changing consumer preferences for convenience. Credit cards also encourage reorganization.
Interactive content 3D product visualizers, AR, and VR previews give customers the confidence to buy online. Features like custom product personalization and subscriptions add to the capabilities.