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Shopify · WordPress · Technical SEO

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Performance, migration integrity, organic visibility, and long-term maintainability. Explore our high-performance Shopify and WordPress case studies. We engineer sub-second load times and scalable architectures that drive measurable D2C growth.

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Explore real Shopify, WordPress, SEO and Custom Development projects delivered by Zest Web Solutions across multiple industries.

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Tools and checklists support the work. Senior engineers stay responsible for architecture, implementation, and validation.

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Shopify engineering

Performance, migration integrity, organic visibility, and long-term maintainability.

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Work Selected

Built. Delivered. Measured.

01 / Luxury apparel

Sarla Sarees

Luxury e-commerce scaling and a modular Liquid refactor for a global retail brand.

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  • Client Name: Sarla Sarees

  • Industry: Luxury Ethnic Wear & Global D2C Apparel

  • Geography: India / Global (AU, UK, US, UAE)

  • Platform Stack: Shopify Plus (Modular Liquid Theme Architecture, Multi-Currency Checkout)

  • Project Duration: 6 Weeks

  • Website URL: https://www.sarlasarees.com

  • Business Challenge:

    • A traditional luxury retail showroom expanding into global cross-border e-commerce suffered from severe mobile performance bottlenecks.
    • A bloated legacy theme loaded with 28 third-party apps caused a 3.8s Largest Contentful Paint (LCP) and 32% mobile cart drop-off.
    • The store suffered from severe collection page canonical loops, duplicate product URLs (/collections/.*/products/.*), and layout shifts (CLS 0.38).
  • Engineering Strategy:

    • Overhaul the entire store from scratch into a bespoke, lightweight Shopify Plus Liquid architecture passing our 10-module Technical QA Framework.
    • Replace 18 redundant third-party apps with native Liquid code and Alpine.js micro-interactions.
    • Force all product links across collection pages to resolve directly to self-referential canonical URLs (/products/product-handle).
  • Technical Implementation:

    • Inlined critical above-the-fold CSS and preloaded hero banner assets with fetchpriority="high".
    • Implemented responsive WebP/AVIF srcset image rendering with explicit width/height bounding boxes.
    • Built an automated nested JSON-LD schema entity graph for Product, AggregateOffer, and BreadcrumbList.
  • Verified Results & Measurable Outcomes:

    • Mobile PageSpeed Score: Increased from 38 to 98/100.
    • Largest Contentful Paint (LCP): Reduced from 4.6s down to 640ms (sub-second performance).
    • Cumulative Layout Shift (CLS): Decreased from 0.38 to 0.00.
    • Core Web Vitals: Status changed from Failed to 100% Passed.
    • Organic Search Visibility: +185% increase in indexed top-3 ranking keywords.
    • Global Revenue Growth: +340% increase in international checkout completions.
  • Primary CTAs: Discuss a Shopify Build → (/contact/) | Request Free Technical Audit (/resources/free-audit/)

02 / Professional services

Anderson BPO

Zero-downtime migration of 1,200+ SKUs with search authority preserved.

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  • Client Name: Anderson BPO / MIT LLP

  • Industry: Global BPO & Professional Corporate Services

  • Geography: Dubai, UAE / United States

  • Platform Stack: WooCommerce → Lightweight Shopify Liquid Architecture

  • Project Duration: 14 Days

  • Website URL: https://andersonbpo.com

  • Business Challenge:

    • Legacy WooCommerce database bloat and server memory exhaustion causing frequent crashes during high-traffic paid advertising campaigns.
    • Over 1,200 complex SKUs with fragmented customer order histories requiring complete preservation.
    • High risk of losing existing enterprise Google rankings due to unmapped URL structures.
  • Engineering Strategy:

    • Execute a rapid, zero-data-loss platform migration to an optimized Shopify storefront within a 14-day delivery sprint.
    • Build automated 1:1 server-side 301 URL redirect mappings across all 1,200+ product and category paths using Screaming Frog and Apache rewrite rules.
  • Technical Implementation:

    • Automated CSV data transformation for customer accounts, orders, inventory, and meta-fields.
    • Comprehensive 301 redirect engine preventing 404 errors and redirect loops.
    • Pre-flight crawl validation ensuring 100% preservation of historical search engine authority.
  • Verified Results & Measurable Outcomes:

    • LCP Load Speed: Dropped from 3.8s down to 0.9s.
    • Organic Traffic Loss: 0% loss (100% search authority retained during migration).
    • E-Commerce Conversion Rate: Increased from 1.8% to +31% lift.
    • Total SKUs Migrated: 1,200+ items successfully transitioned with zero downtime.
  • Client Testimonial:

    “I gave Zest a trial after hesitation. Within one month, they proved themselves completely. Core Web Vitals Passed with sub-second LCP. 5 stars for white-label engineering and post-launch support.”
    — Sandeep Modi, MD at AndersonBPO ( Clutch Verified)

  • Primary CTAs: Discuss an Agency Partnership → (/partner/) | Book Discovery Call (/contact/)

03 / Health & wellness

Metamorphosis Co

Headless commerce, edge caching, and connected search architecture.

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  • Client Name: Metamorphosis Co

  • Industry: D2C Health, Wellness & Nutritional Supplements

  • Geography: United States

  • Platform Stack: Shopify Hydrogen / React Remix on Vercel Edge Network

  • Project Duration: 8 Weeks

  • Website URL: https://metamorphosis.co

  • Business Challenge:

    • Monolithic storefront constraints restricting interactive mobile subscription funnels and slowing global TTFB.
    • Slow search engine indexation of dynamic product variant combinations and bundle pages.
  • Engineering Strategy:

    • Build a headless decoupled storefront utilizing Shopify Hydrogen (React/Remix) deployed globally across Vercel Edge nodes.
    • Implement dynamic edge-cached GraphQL queries and connected JSON-LD Schema Graphs.
  • Verified Results & Measurable Outcomes:

    • Query Latency: Decreased from 3.4s down to < 50ms via Edge caching.
    • Mobile Core Web Vitals: Scored a perfect 100/100.
    • Search Indexing Speed: +400% acceleration in Googlebot indexing rate.
    • Organic Revenue Lift: +210% increase in monthly recurring organic revenue.
  • Primary CTAs: Request Free Technical Audit → (/resources/free-audit/)

04 / Luxury lifestyle

Anto Paroian

Search engineering and nested JSON-LD schemas for an editorial brand.

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  • Client Name: Anto Paroian

  • Industry: Luxury Lifestyle & Editorial Brand

  • Website URL: https://www.antoparoian.com

  • Solution & Strategy: Search Engineering™ comprehensive crawl audit and multi-tiered nested JSON-LD schema deployment to eliminate crawl budget loss and bot index traps.

  • Verified Outcomes:

    • Technical crawl errors reduced from 104 down to 0.
    • 100% valid schema validation on Google Rich Results Test.
    • Significant organic impression and click expansion.
05 / Designer fashion

Manisha Timothy

A custom Liquid refactor that removes script bloat and visual layout shifts.

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  • Client Name: Manisha Timothy
  • Industry: Designer Fashion & Boutique Retail
  • Website URL: https://manishatimothy.com
  • Solution & Strategy: Custom Liquid theme refactor eliminating heavy script libraries, optimizing checkout asset queues, and eliminating cumulative layout shifts.
  • Verified Outcomes:
    • LCP Speed: Improved from 2.8s down to 0.72s.
    • Core Web Vitals: Status changed from Failed to Passed.
06 / Fine art & prints

Aarambh Arts

Collection schema and fast facet filtering for high-catalog commerce.

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  • Client Name: Aarambh Arts
  • Industry: Fine Art, Prints & High-Catalog E-Commerce
  • Website URL: https://aarambharts.com
  • Solution & Strategy: Automated category schema graphing and sub-second AJAX facet filtering for high-catalog inventory.
  • Verified Outcomes:
    • PageSpeed Score: Elevated from 44 to 99/100.
    • Organic Traffic: Consistent double-digit monthly growth.
07 / Import & export

Seawave Import

Layout stability and optimized image and font loading for global trade.

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  • Client Name: Seawave Import / Tulip D.
  • Industry: Global Import/Export & Consumer Products
  • Challenge & Strategy: Fix dynamic banner layout shifts and optimize font/image loading pipelines using AVIF templates.
  • Verified Outcomes:
    • CLS Score: Reduced to 0.05 (strict Core Web Vitals pass).
  • Client Testimonial:

    “The team has been timely across every milestone, interactive, responsive, and genuinely skilled senior developers. Our conversion rate and organic visibility improved dramatically with their work.”
    — Tulip D., Co-Founder, Seawave ( Verified Review)

08 / UK / Australia

Confidential agency partner

An embedded, three-engineer team delivering 12+ storefronts under NDA.

Discuss a similar project ↗
  • Client Profile: Digital Agency Partner (UK / Australia)
  • Operating Model: Silent White-Label Developer Pod (3 Full-Time Engineers) under Bilateral NDA
  • Challenge: The agency was turning down $30k+ enterprise Shopify builds due to local developer shortages and 60% contractor wage inflation.
  • Zest Execution: Embedded an unbranded 3-engineer pod directly into the agency’s Jira and Slack workspaces within 48 hours. Handled full technical architecture, theme development, and pre-flight QA.
  • Verified Outcomes:
    • Agency Margin Expansion: Retained 50% to 70% gross margins on all client billing.
    • Client Deliveries: 12+ enterprise Shopify Plus storefronts successfully launched on schedule.
    • Confidentiality: Zero client leakage; 100% white-label Git PR reviews.
  • Testimonial:

    “We stopped turning down complex projects. We stopped stressing about technical delivery. Zest acts as our silent development team — white-label, NDA-protected, and 5-star every time.”
    — Amad H. & Agency Partners, White-Label Partner Program ( Clutch Verified)

Knowledge that makes
a practical difference.

01

Code-level thinking

Understand the technical cause behind the symptom, then make a targeted change.

02

Performance by design

Apply Core Web Vitals, clean architecture, and sensible performance budgets.

03

Search-ready foundations

Treat crawlability, structured data, and indexing as part of the implementation.

04

Clear validation

Use repeatable checks to verify that the work meets the agreed standard.

05

Complete ownership

Maintainable code, useful documentation, and transparent delivery.

06

A practical next step

Turn findings into a prioritized roadmap, checklist, or engineering brief.

Our working standardSince 2012

Your agency owns the relationship.
We take ownership of the technical delivery.

Important numbers
behind our engineering

↗14+

years of engineering
since 2012

Clutch4.7★★★★★

13 verified reviews

⌘24+

technical
specialists

Let’s turn knowledge
into your next advantage.

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Good questions. Clear answers.

FAQ

Does Zest work completely white-label?

Yes. We operate as a silent technical delivery partner under legally binding, bilateral non-disclosure agreements (NDAs). We use unbranded Git commits (or your agency’s domain handles), integrate directly into your internal communication tools (Slack, Teams), and never contact your end clients. Your agency maintains 100% ownership of the client relationship.

Can Zest integrate directly into our agency’s project management tools?

Yes. We natively integrate into Jira, Monday.com, ClickUp, Asana, Basecamp, Notion, Trello, Azure DevOps, Slack, Microsoft Teams, and Google Chat. We adapt completely to your agency’s existing sprint schedules, ticket formats, and delivery ceremonies.

What gross margins can an agency expect by partnering with Zest?

Most agency partners protect 50% to 70% gross margins on their technical development and SEO offerings. By leveraging our Ahmedabad engineering center while billing domestic rates in the UK, Australia, UAE, or US, agencies significantly increase profitability without incurring permanent payroll overhead.

How quickly can an agency onboard a dedicated developer pod?

Standard dedicated pods can be onboarded, briefed, and active in your agency’s workspace within 48 to 72 hours of NDA and agreement execution.

Can Zest work directly with our in-house UI/UX design team?

Absolutely. Our senior front-end engineers work directly from Figma, Adobe XD, or Sketch design files, reviewing component specs, autolayout variables, and breakpoint logic before writing code to ensure pixel-perfect fidelity.

Do you build Shopify themes using apps or custom Liquid code?

We prioritize native Liquid, CSS, and lightweight JavaScript over third-party apps wherever possible. Building features natively into the theme code eliminates recurring monthly app fees, prevents stylesheet conflicts, and ensures sub-second page load times.